This walks you through TikTok Ads setup, creative strategy, and optimization with a focus on what actually works on the platform. You get format breakdowns (In-Feed, Spark Ads, TopView), creative best practices like the critical 0-3 second hook, and targeting options from interest-based to lookalikes. The guidance is opinionated in the right ways: it pushes UGC-style over polished content, reminds you that sound-on matters here unlike other platforms, and includes a pre-launch checklist covering Pixel, Events API, and vertical video specs. Useful if you're running paid campaigns for younger demos and have the creative velocity to keep up with TikTok's refresh cadence.
npx skills add https://github.com/kostja94/marketing-skills --skill tiktok-ads