Content Strategy

When you need to organize SEO content around topic clusters instead of scattered blog posts, this walks you through building pillar pages with 6-12 cluster articles that actually link together properly. It covers the hub-and-spoke model, explains why clustered content gets 42% more AI citations and 30% more traffic than standalone pieces, and helps you map subtopics to avoid keyword cannibalization. The evergreen versus timely content split (70-75% evergreen) is practical, and it keeps Product-Led SEO in mind rather than just chasing keywords. Outputs a topic cluster map, calendar, and internal linking plan. Pairs with keyword-research for discovery and content-optimization for the actual writing.

Install to Claude Code

npx -y skills add kostja94/marketing-skills --skill content-strategy --agent claude-code