Traffic Analysis

This handles the full spectrum of web traffic analysis, from identifying dark traffic (those "Direct/None" visits from WhatsApp, email clients, and privacy tools that strip referrer data) to setting up proper UTM parameters that won't get bucketed into GA4's "Unassigned" wasteland. The breakdown of branded versus non-branded organic traffic is smart, and the attribution guidance is practical enough to actually improve budget decisions. It includes specific misattribution rates from research showing TikTok and Slack traffic gets labeled as direct 100% of the time. The UTM best practices table is worth keeping around if you're tired of fragmenting your reports with inconsistent campaign tags.

Install to Claude Code

npx -y skills add kostja94/marketing-skills --skill traffic-analysis --agent claude-code