Summary
This handles the full spectrum of web traffic analysis, from identifying dark traffic (those "Direct/None" visits from WhatsApp, email clients, and privacy tools that strip referrer data) to setting up proper UTM parameters that won't get bucketed into GA4's "Unassigned" wasteland. The breakdown of branded versus non-branded organic traffic is smart, and the attribution guidance is practical enough to actually improve budget decisions. It includes specific misattribution rates from research showing TikTok and Slack traffic gets labeled as direct 100% of the time. The UTM best practices table is worth keeping around if you're tired of fragmenting your reports with inconsistent campaign tags.
Install to Claude Code
npx -y skills add kostja94/marketing-skills --skill traffic-analysis --agent claude-codeInstalls into .claude/skills of the current project.
Keeps your Mac awake while Claude Code, Codex or Cursor works. Lets it sleep when they are done.
Try free for 7 days →
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Keeps your Mac awake while Claude Code, Codex or Cursor works. Lets it sleep when they are done.
Try free for 7 days →Connect your Claude agent to live crypto prices and trading routes via 1inch
Get the MCP →Block distracting apps from your iPhone permanently without a 3rd party app. Free and open source.
Block now (100% free) →belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →Free an open-source skills that make AI coding agents easier to understand, verify, and control.
Download for free →
