Product Launch

Use this when you're actually shipping a product or major feature and need to coordinate the cross-functional chaos of a launch. It gives you a channel mix breakdown (PR, paid, organic, email), a RACI-style checklist, and timeline scaffolding. The smart bit is how it firewalls itself from related concerns: it points you to gtm-strategy for positioning and ICP work, cold-start-strategy for your first users, and pmf-strategy to validate before you scale. The recurring theme is don't rush, most launches fail because teams scale before they have fit. Think of it as the execution layer after you've done the strategy homework.