Handles URL structure optimization for SEO, from planning hierarchy to fixing messy paths. You'd use this when setting up a new site's URL architecture, migrating URLs, or cleaning up parameter-heavy dynamic URLs. It covers the usual best practices (lowercase, hyphens, short paths) and includes specific guidance on static versus dynamic URLs, multi-language path structures, and when to handle canonicalization versus parameter cleanup. The skill explicitly defers to url-slug-generator for individual page slug creation and canonical-tag for duplicate consolidation, so it stays focused on overall structure and hierarchy. Good starting point if you're dealing with /product?id=123 messes or need to plan /category/subcategory depth before it becomes a refactoring nightmare.
npx skills add https://github.com/kostja94/marketing-skills --skill url-structure