The SEO skill optimizes websites for search engine visibility and ranking by providing technical SEO guidance, on-page optimization strategies, and structured data implementation based on Lighthouse audits and Google Search guidelines. It addresses developers and content managers who need to improve crawlability, create XML sitemaps, establish canonical URLs, and configure robots.txt to solve indexing and duplicate content issues. The skill focuses on the ~25% of ranking factors within its scope—technical SEO and on-page optimization—while acknowledging that content quality, backlinks, and Core Web Vitals require complementary efforts.
npx skills add https://github.com/addyosmani/web-quality-skills --skill seo