Serp Features

This one helps you understand and optimize for everything beyond the blue link: featured snippets, People Also Ask boxes, rich results, sitelinks, AI Overviews, the whole landscape. It explains the difference between rich results (schema-driven enhancements like star ratings) and featured snippets (Google's extracted answer boxes), breaks down what's actually achievable versus what requires publisher partnerships or entity status, and covers the new AI summary features from Google, Bing, and Yandex. The cross-reference with schema-markup is useful since most SERP features depend on structured data. Given that 98.5% of Google's first page includes SERP features and rich results get 58% of clicks versus 41% for standard listings, this is less about gaming the system and more about understanding what real estate is even available.

Install to Claude Code

npx -y skills add kostja94/marketing-skills --skill serp-features --agent claude-code