Handles announcement bars and sticky banners at the top of your site. You'd use this when you need to promote a discount code, capture leads, or add urgency messaging. It covers placement strategy (sticky vs below header, dismissible vs persistent), gives you banner copy templates for different scenarios (student discounts, BFCM, free shipping thresholds), and includes technical specs for desktop and mobile assets. The skill mentions that good discount banners can lift coupon redemption by 30-50%, which tracks with what you'd expect from visible, persistent messaging. It integrates with the discount strategy and education program skills if you're running those campaigns.
npx skills add https://github.com/kostja94/marketing-skills --skill top-banner-generator