Employee Generated Content

This one helps you build employee advocacy programs where your team shares content on their personal accounts instead of just posting from the brand. The reality is LinkedIn and other platforms give personal posts way more reach than company pages (561% more on LinkedIn according to the source), so getting employees to share actually moves the needle. It walks you through identifying who on your team is already posting, setting up content briefs and governance without being heavy handed, and measuring what matters. The tiered framework treating employees like internal influencers is smart, and the emphasis on voluntary participation over mandates tracks with what actually works. Solid for B2B and SaaS where thought leadership on LinkedIn drives pipeline.