Native Ads

Handles Taboola, Outbrain, and other content recommendation platforms where ads sit in-feed alongside publisher content. Reads your project context if available, then guides you through creative testing (the skill suggests 3 headlines by 3 images for 9 variants), copywriting that matches the softer native format, and budget sizing (minimum $500 but really $5,000+ to see signal). The tables break down platform reach, pricing averages (CPC $0.10–0.30), and testing approaches for advertorials. Honestly, native is tricky because there's no universal formula for how aggressive your advertorial should be, but this gives you a structured starting point and reminds you to avoid clickbait that tanks conversion once people land.

Install to Claude Code

npx -y skills add kostja94/marketing-skills --skill native-ads --agent claude-code