Summary
Walks you through CTV and OTT advertising strategy when users want to run ads on streaming platforms like Hulu, Roku, or YouTube TV. Covers the fundamentals (95% completion rates, unskippable inventory, household targeting), buying methods (programmatic vs direct), creative specs (16:9, sound-on), and attribution approaches for QR codes and URLs. The checklist and metrics tables are practical if you're scoping a campaign. One thing that stands out is the 2024 data showing CTV gets 7% of ad spend but 18% of media time, which makes a case for the channel being underinvested. Good for awareness campaigns where you need lean-back, full-screen attention rather than click-through performance.
Install to Claude Code
npx -y skills add kostja94/marketing-skills --skill ctv-ads --agent claude-codeInstalls into .claude/skills of the current project.
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Featured
belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →Plug Mailtrap into your AI workflow and let it handle the email.
Connect Mailtrap MCP →Agent, run crypto. Access onchain data & trade routes via 1inch.
Install now →Make coding agent sessions - Searchable, Shareable, Vendor-neutral & Scored.
Try For Free →Your agent targets a perfect 10 Code Health score. Deterministic. Every commit.
Try For Free →Integrate web data into your AI product. One API to scrape website & brand data.
Get API Key Now →
