Walks you through CTV and OTT advertising strategy when users want to run ads on streaming platforms like Hulu, Roku, or YouTube TV. Covers the fundamentals (95% completion rates, unskippable inventory, household targeting), buying methods (programmatic vs direct), creative specs (16:9, sound-on), and attribution approaches for QR codes and URLs. The checklist and metrics tables are practical if you're scoping a campaign. One thing that stands out is the 2024 data showing CTV gets 7% of ad spend but 18% of media time, which makes a case for the channel being underinvested. Good for awareness campaigns where you need lean-back, full-screen attention rather than click-through performance.
npx skills add https://github.com/kostja94/marketing-skills --skill ctv-ads