Education Program

Builds out student and education discount programs as an acquisition channel. Covers discount structures (30-50% at signup, 15-25% renewal), verification methods (.edu email, SheerID, UNiDAYS), and placement strategy across registration, pricing pages, and homepage. The core insight is solid: 65% of students who use professional tools in school keep using them at their first job, so this is long-term customer acquisition, not charity. It treats registration as the primary decision point and helps you avoid the common mistake of building a redundant standalone page when the discount should live in your signup flow. Useful if you're in SaaS, dev tools, or productivity and want to think through verification and graduation transitions properly.

Install to Claude Code

npx -y skills add kostja94/marketing-skills --skill education-program --agent claude-code