Meta Ads

Guides you through Meta advertising from campaign structure to creative optimization, with solid defaults for both manual and automated setups. The hierarchy is simple (campaign, ad set, ad), and the skill pushes you toward Advantage+ automation where it makes sense while keeping manual targeting options clear. You get naming conventions, creative specs (including that 0-3 second hook for video), and tracking setup with Pixel plus Conversions API. The pre-launch checklist alone saves you from common mistakes. Most useful when you're beyond "should I run Meta ads" and into the actual mechanics of building campaigns that won't burn budget during the learning phase.

Install to Claude Code

npx -y skills add kostja94/marketing-skills --skill meta-ads --agent claude-code