Google Ads

This walks you through Google Ads campaign setup, keyword targeting, and optimization with a useful split between PMF testing mode (small budget, simple landing page, validate messaging) and conversion-driven mode (scale with ROAS targets). The campaign structure guidance is solid, covering brand, non-brand, competitor bidding, and Performance Max with specific asset requirements and learning periods. I appreciate the practical thresholds: it tells you to use manual CPC under 30 conversions per month and only move to smart bidding when you have the volume. The Quality Score levers and paid-organic cannibalization audit are the kind of details that actually save money. Good companion to keyword-research and landing-page-generator if you're running the full funnel.