This runs an 80-point audit across your Google Ads account, everything from conversion tracking setup to wasted spend in your search terms. It checks whether you've got Enhanced Conversions firing, if you're burning budget on broad match without Smart Bidding, and whether your RSAs actually have good ad strength. The negative keyword logic is unusually careful, it defaults to exact match and pulls from actual search terms instead of guessing. Covers Performance Max asset groups, the newer Demand Gen format, and even AI Max for Search if you're testing it. You get a weighted health score and a findings report. Built for when someone drops a Change History export and asks why their CPA doubled.
npx skills add https://github.com/agricidaniel/claude-ads --skill ads-google