Ads Meta

Runs a 50-point audit on Facebook and Instagram ad accounts, checking Pixel and CAPI setup, creative fatigue, account structure, and audience targeting. You get a scored report across four categories (Pixel/CAPI at 30% weight, Creative at 30%, Structure at 20%, Audience at 20%) with pass/warning/fail for each check. The interesting bit is the Andromeda AI context from October 2025, which explains why creative diversity matters more than volume now. Useful when someone dumps their Ads Manager export and asks why performance tanked. Covers Advantage+ features, EMQ score optimization, and has specific thresholds like EMQ above 8.0 for pass, CTR above 1.0%, and fewer than 30% of ad sets stuck in learning limited.