Ads Landing

This assesses landing pages for paid ad campaigns by checking if the page actually matches what you promised in the ad, which is apparently the number one problem. It scores message match, page speed, mobile experience, trust signals, and form optimization, then generates a weighted health score with specific fixes. The Quick Wins table is helpful, shows expected CVR impact for each fix. It knows platform-specific quirks like Google's Quality Score component and TikTok's mobile-first traffic. Use it when you're burning ad budget on clicks that don't convert and need to figure out if it's your landing page killing performance. The scoring rubric for message match is particularly good at calling out when you're sending people to a generic homepage instead of a relevant page.