Ads Dna

Before you spin up ad creative, you need brand DNA. This extracts visual identity, tone of voice, colors, typography, and imagery style from any website URL and outputs a structured brand-profile.json. It fetches your homepage, about page, and product pages, scores voice attributes like formal/casual and bold/subtle based on actual copy patterns, captures screenshots for visual reference, and pulls color palettes from CSS and og:image tags. The profile feeds directly into /ads create and /ads generate so your AI-generated ads don't look like they came from a generic template. If the site is content-sparse or JavaScript-heavy, confidence drops and it tells you. Saves you from manually documenting brand guidelines before every campaign.

Install to Claude Code

npx -y skills add agricidaniel/claude-ads --skill ads-dna --agent claude-code