Handles budget allocation and bidding strategy across ad platforms using the 70/20/10 allocation rule (proven/scaling/testing channels), platform-specific bidding decision trees, and automated kill/scale recommendations. Checks your spend distribution against benchmarks, flags campaigns with CPA over 3x target for pausing, and identifies scale candidates using the 20% budget increase rule. Covers Google, Meta, LinkedIn, TikTok, Microsoft, and Apple Ads with current bidding strategies like Google AI Max and TikTok Smart+ modular control. Most useful when you need to justify budget shifts or clean up underperforming campaigns with actual frameworks instead of gut feel. Requires at least 14 days of spend data to give you anything actionable.
npx skills add https://github.com/agricidaniel/claude-ads --skill ads-budget