This runs a 24-check audit on Microsoft Ads accounts, with heavy focus on validating Google Ads imports since most accounts start that way. It checks whether you're actually using Microsoft's unique stuff like LinkedIn profile targeting, Copilot chat placements (which Microsoft claims get 73% higher CTR), and whether your bids are 20-35% lower than Google to capitalize on the CPC advantage. The demographic context is useful, Bing skews older and higher income than Google. Outputs a scored health report with technical setup, syndication settings, and creative optimizations. Good for anyone running parallel Google and Microsoft campaigns who wants to stop treating Bing like a neglected import.
npx skills add https://github.com/agricidaniel/claude-ads --skill ads-microsoft