If you're running Google Ads campaigns and need structured guidance on everything from keyword grouping to RSA creation, this walks you through the complete workflow. It covers campaign hierarchy templates, keyword research frameworks with match type strategies, and 15-headline RSA templates organized by intent (keyword, benefit, trust, CTA). The bidding strategy decision tree is solid, breaking down when to use Target CPA versus Maximize Conversions based on conversion history. What's useful here is the opinionated structure, like the YAML templates for campaign setup and the negative keyword lists at different levels. It assumes you're managing campaigns hands-on rather than just monitoring dashboards, so it's built for marketers who actually build and optimize ads, not just report on them.
npx skills add https://github.com/claude-office-skills/skills --skill google-ads-manager