This one helps you figure out influencer marketing strategy when you're working on AI or SaaS products. It walks through platform selection (Instagram, TikTok, YouTube, LinkedIn), influencer tiers from nano to macro, and explains the difference between pure influencer plays versus affiliate or creator program models. You get discovery approaches, cooperation structures like product exchange or paid promotion, and content brief templates. The guidance is pretty complete, covering screening criteria, payment terms, and FTC compliance. Honestly useful if you're early stage and haven't run influencer campaigns before, since it lays out the different models and helps you avoid common mistakes like prioritizing follower count over engagement rate.
npx skills add https://github.com/kostja94/marketing-skills --skill influencer-marketing