This is a comprehensive demand gen playbook built for Series A+ B2B SaaS companies scaling across EU, US, and Canada. It covers the full stack: multi-channel paid media (LinkedIn, Google, Meta), SEO strategy, partnership programs, and HubSpot campaign tracking with proper UTM structure and attribution setup. Includes a CAC calculator, channel-specific playbooks with actual benchmarks, and role-based KPIs for demand gen, paid media, SEO, and partnerships managers. The international expansion section is genuinely useful, covering GDPR compliance and regional budget allocation. If you're running paid campaigns or building pipeline generation systems, this gives you the frameworks and HubSpot workflows to actually execute, not just theory.
npx skills add https://github.com/davila7/claude-code-templates --skill marketing-demand-acquisition