Marketing Campaign Management

This is a consolidated marketing playbook that merges campaign execution, psychology frameworks, and 140+ tactical ideas into one skill. Use it when you're planning a launch, building a content calendar, applying behavioral science to copy, or need a specific tactic like programmatic SEO or email sequences. It includes UTM conventions, pre-launch checklists, stage-based recommendations, and channel-specific benchmarks. The psychology section is solid, covering biases like loss aversion and anchoring with direct marketing applications. The workspace setup expects brand context in strategy/brand.md and routes drafts to content folders by platform. Best for people who want framework and execution in the same place rather than hunting across separate marketing skills.