Marketing Campaign Management

This is a consolidated marketing playbook that merges campaign execution, psychology frameworks, and 140+ tactical ideas into one skill. Use it when you're planning a launch, building a content calendar, applying behavioral science to copy, or need a specific tactic like programmatic SEO or email sequences. It includes UTM conventions, pre-launch checklists, stage-based recommendations, and channel-specific benchmarks. The psychology section is solid, covering biases like loss aversion and anchoring with direct marketing applications. The workspace setup expects brand context in strategy/brand.md and routes drafts to content folders by platform. Best for people who want framework and execution in the same place rather than hunting across separate marketing skills.

Install to Claude Code

npx -y skills add manojbajaj95/claude-gtm-plugin --skill marketing-campaign-management --agent claude-code