Lead Generation And Demand

This is a complete B2B demand generation playbook for SaaS companies. Use it when you need to build lead gen systems, optimize CAC, or plan multi-channel campaigns. It walks through ICP definition with firmographics and technographics, gives you a full funnel framework from TOFU to BOFU, and includes a channel strategy matrix with real CAC ranges and lead quality ratings. The lead scoring model is concrete (decision maker title gets you 25 points, competitor status drops you 50), and the landing page structure is actually prescriptive. It reads like a growth team's internal wiki, complete with email nurture sequences, attribution models, and budget allocation tables. Good for founders or marketers who need a systematic approach instead of guessing.

Install to Claude Code

npx -y skills add manojbajaj95/claude-gtm-plugin --skill lead-generation-and-demand --agent claude-code