Copywriting Core

This is a full-service copywriting system that both writes new copy and edits existing drafts. It leads with positioning and voice-of-customer research before touching a keyboard, applies conversion frameworks like Hormozi's Value Equation and the classic PAS/AIDA patterns, and includes a 10-phase landing page workflow. The Seven Sweeps editing method is the standout feature: seven sequential passes (clarity, voice, so what, prove it, specificity, emotion, friction) that catch what you miss when trying to fix everything at once. Use it for anything customer-facing: landing pages, emails, ads, product copy, CTAs. It expects brand context in strategy/brand.md and saves drafts to a structured content folder.