Conversion Copywriting

This is Joanna Wiebe's Copyhackers methodology turned into a systematic workflow. You get a three-part process: research customer language first (the biggest phase), then write using split-screen VOC data transformation, then validate with testing. It includes the 7 Sweeps editing framework and awareness stage mapping. Use it when you need to write landing pages or sales emails that convert and you want a data-driven process instead of guessing. The skill pushes you to mine review sites, support tickets, and customer interviews before writing a single headline. It's opinionated about research coming first, which means more upfront work but copy that actually uses words your customers already say.