Dan Kennedy Copy

This is for writing sales copy that actually drives immediate response using Dan Kennedy's no-nonsense direct marketing system. You'll structure offers with both low-threshold (free reports) and high-threshold (consultations) options, create urgency that passes the "sloth test" (would it force someone to move NOW?), and build follow-up sequences that don't let leads go cold. The skill applies Kennedy's 10 rules checklist to everything: specific offers, tracking mechanisms, clear instructions, and copy that sells rather than entertains. Best for direct mail, sales letters, landing pages, and any marketing where you need to track dollars in versus dollars out. It's built around the idea that if you can't measure the response, you shouldn't be doing it.

Install to Claude Code

npx -y skills add guia-matthieu/clawfu-skills --skill dan-kennedy-copy --agent claude-code