Copywriting Classic

This applies David Ogilvy's advertising principles from his 1963 book to modern copywriting. It gives you the seven core rules (give facts, be truthful, be helpful, have a big idea, don't be boring, understand your customer, stay true to brand) and shows you how to write headlines and body copy the way Ogilvy did at his agency. Use it when writing ad copy, reviewing marketing materials, or training people on fundamentals that still work. It's opinionated about things like specific numbers over vague claims and brand consistency over trying to appeal to everyone. The examples are concrete and it includes his actual quotes throughout.

Install to Claude Code

npx -y skills add guia-matthieu/clawfu-skills --skill copywriting-classic --agent claude-code