Copywriting

This is a comprehensive copywriting framework that treats Claude like a conversion specialist. It walks through gathering requirements (audience, goal, tone), then applies proven frameworks like PAS, AIDA, and BAB depending on the context. You get headline formulas, power word lists, CTA best practices, and section-by-section structure for landing pages. The skill shines when you're building marketing pages or ad copy and need actual copywriting technique, not just generic business writing. It's opinionated about readability (grade 6-8 for consumer, active voice 80%+) and gives you concrete checklists. If you've ever stared at a blank page wondering how to structure a sales page, this gives you the scaffolding.

Install to Claude Code

npx -y skills add openclaudia/openclaudia-skills --skill copywriting --agent claude-code