Cognitive Biases

This is a marketing optimization framework built on Kahneman and Thaler's behavioral economics research. It walks you through applying 16 cognitive biases to conversion challenges: loss aversion for copy, anchoring for pricing pages, decoy effects for product tiers, scarcity without manipulation. The methodology maps decision contexts to specific biases, then helps you design interventions backed by psychology rather than guesswork. Works well for conversion rate optimization, email campaigns, checkout flows, and anything where you're trying to move people from consideration to action. The two-systems framework alone (fast intuitive vs. slow analytical) is worth understanding if you write any customer-facing copy.

Install to Claude Code

npx -y skills add guia-matthieu/clawfu-skills --skill cognitive-biases --agent claude-code