Conversion Psychology

This one teaches you the psychology behind why people actually buy things in sponsored content. It covers the big emotional triggers (FOMO, belonging, nostalgia), how to combine scarcity with social proof without being sleazy, and the difference between soft sell and hard sell (soft gets 31% positive response vs hard sell). The checklist at the end is genuinely useful for making sure your scripts don't sound like ads. The core insight is that 95% of purchasing decisions happen subconsciously, so you need to lead with emotion and back it up with logic, never the reverse. Best part is the ethical guardrails throughout, since fake urgency and manufactured scarcity will torch your credibility fast.

Install to Claude Code

npx -y skills add mike-coulbourn/claude-vibes --skill conversion-psychology --agent claude-code