This is a structured framework for applying Robert Cialdini's research on compliance psychology to marketing work. You get systematic prompts for auditing landing pages, writing sales copy, and designing offers through the lens of reciprocity, commitment, social proof, liking, authority, scarcity, and unity. The skill includes specific implementation tables for each principle with concrete examples like "Join 12,347 marketers" versus vague claims. What makes this useful is the ethical guardrails built in, the "Claude does vs you decide" boundaries, and defense tactics against manipulation. Best for marketers who want to optimize conversion without feeling slimy about it.
npx skills add https://github.com/guia-matthieu/clawfu-skills --skill persuasion-principles