Hook Writing

This one writes scroll-stopping hooks for ads and social content using psychological triggers mapped to Eugene Schwartz's five awareness stages. You feed it a product, persona, pain point, and awareness level, and it outputs hooks built around pattern interrupts, identity callouts, pain agitation, curiosity gaps, or one of four other trigger categories. It's especially useful downstream from strategy work when you need tactical execution on opening lines. The output defaults to clean numbered lists but adapts to video format with spoken, visual, and text overlay components when you need TikTok or Reels hooks. The framework is opinionated about specificity and warns you off generic ad language, which honestly tracks with what performs.