This does one thing well: it turns a pile of customer reviews into organized creative ammunition. You paste in reviews, it scores them for quality, then buckets everything into five categories: pain points, trigger moments, objections, transformations, and standout language. The real value is in how it handles quotes. Instead of paraphrasing or summarizing, it pulls exact customer language that's ready to drop into ad copy. If you're writing hooks or need voice of customer data for creative strategy, this gives you the raw material without the usual fluff. Works best when you have a decent volume of long, detailed reviews to mine.
npx skills add https://github.com/motion-team/creative-strategy-skills --skill review-audit