This runs a two-phase brand research workflow: first it interviews you with seven grouped questions about the brand, product focus, audience, and constraints, then it goes off and does structured web research to fill in the gaps. It pulls brand story, full product catalog, competitor positioning, audience signals, voice patterns, and inferred creative constraints, then outputs everything as a structured markdown file. It's designed to run before any creative strategy or hook writing work, basically the context layer that keeps you from writing blind. The interview format is smart because it doesn't waste time researching things you already know. If you're doing client work or building briefs for paid social, this gives you a repeatable intake process instead of ad-hoc Googling.
npx skills add https://github.com/motion-team/creative-strategy-skills --skill brand-intake