This is a swipe file of scroll-stopping hook templates pulled from real performing content, organized by emotional job (confession, discovery, hot takes, etc.). It's built to work mid-execution when you have the right psychological trigger but your hook sounds like an ad instead of native feed content. You grab a template that matches your tactic, fill in the bracketed variables with your product/persona/pain, and the pattern gives you the surface-level container while your trigger does the actual work. The source doc includes about 20 templates with their tactic tags and trigger mappings, plus examples. It's explicitly a living collection, not exhaustive, and the author adds new patterns by just pasting them into conversation.
npx skills add https://github.com/motion-team/creative-strategy-skills --skill hook-voice-patterns