This is a reference library of 45+ visual ad formats for Meta and paid social, each tagged with funnel stage, medium type, and mechanic compatibility. It's meant to be triggered when you're building creative concepts, writing briefs, or deciding how to execute a messaging angle. The skill treats format as the production vessel and explicitly pairs with creative-mechanics to define what moves inside that vessel. The workflow is bidirectional: you can start with a format and work backward to the mechanic, or vice versa. Useful when you need structure around "what should this ad actually look like" instead of endlessly brainstorming in the abstract.
npx skills add https://github.com/motion-team/creative-strategy-skills --skill visual-formats