This is the reference library you reach for when someone asks "what kind of hook should I use here?" It defines 35+ tactical frames like Contrarian, Demographic Callout, Curiosity, and Directive, then tells you exactly when to deploy each one. The real value is how it separates tactics (the strategic frame) from psychological triggers (the emotional mechanism), so you know both what to write and why it works. It's built to pair with the hook-writing skill for execution. Use this when you need to organize creative by tactic type or figure out which frame fits a specific audience and awareness stage.
npx skills add https://github.com/motion-team/creative-strategy-skills --skill hook-tactics