Spin Selling

Built on Neil Rackham's research from 35,000 sales calls, this teaches you to structure discovery conversations using four question types: Situation (gather facts), Problem (uncover pain), Implication (build urgency by connecting problems to business impact), and Need-Payoff (get buyers to articulate value themselves). Best for complex B2B deals with long cycles and multiple stakeholders where you need consultative positioning over transactional pitching. Claude helps you prepare question sequences for specific calls, diagnose stalled deals, and practice the methodology. The core insight is solid: in enterprise sales, asking the right questions in the right order beats closing techniques every time.

Install to Claude Code

npx -y skills add guia-matthieu/clawfu-skills --skill spin-selling --agent claude-code