Google Ads Expert

This applies Perry Marshall's 80/20 principles to Google Ads campaign structure and optimization. It's built around the idea that conversion matters more than traffic, so you focus on landing pages first, then qualify clicks before they cost you money. The skill walks you through match type segmentation, the "peel and stick" technique for mining search terms, and pre-qualification tactics like putting prices in ads to scare away tire kickers. Use it when you're setting up new campaigns or stuck optimizing underperformers. The methodology is solid if you prefer strategic frameworks over tactical button-clicking, though you'll still need to know your way around the Google Ads interface.

Install to Claude Code

npx -y skills add guia-matthieu/clawfu-skills --skill google-ads-expert --agent claude-code