Brand Voice

This is the antidote to content that sounds like it came from ChatGPT's default personality. It's built around the "Draft First Principle": you write messy human thoughts first, then use AI to organize without letting it flatten your voice. The workflow is specific, the Reader Question Framework (what are you telling me, why now, what does it mean for me) cuts through corporate fog fast, and the voice audit markers are genuinely useful. Comes with Guia brand voice specifics baked in, but the substitution test and generic AI tells list work for any brand. Use this when you're tired of polishing AI slop and want to preserve what makes your writing sound like an actual person wrote it.

Install to Claude Code

npx -y skills add guia-matthieu/clawfu-skills --skill brand-voice --agent claude-code