Product Led Growth

This walks you through Wes Bush's Product-Led Growth framework for building SaaS products that acquire and convert users through the product itself, not sales teams. You get the MOAT model for choosing between freemium and free trial, the Bowling Alley onboarding framework, and Bush's UCD approach to communicating value. Use it when you're launching a product and need to decide on go-to-market strategy, when your CAC is too high, or when you need to convert free users to paid through product-qualified leads instead of traditional sales. The methodology is structured around letting people try before they buy, which works if your time-to-value is fast enough to hook users before they churn.

Install to Claude Code

npx -y skills add guia-matthieu/clawfu-skills --skill product-led-growth --agent claude-code