Brand Writer

This is a voice-first writing system for Zed, the code editor. It takes you through a structured workflow: fact-tagging your draft, scoring it against 8 criteria like technical grounding and natural syntax, then reconstructing any weak sections. The rubric explicitly hunts for AI tells and marketing patterns, which makes sense when your brand is "senior developer explaining tools to other developers." You can invoke it to draft new copy or review existing work. The supporting files include a taboo phrase list and voice transformation examples, so you're not just writing blind. If you need to sound like zed.dev or ship release notes that don't oversell, this codifies the process.

Install to Claude Code

npx -y skills add zed-industries/zed --skill brand-writer --agent claude-code