Lead Scoring

This builds lead scoring models that combine firmographic fit, behavioral signals, and intent data to help you prioritize which leads your sales team should call first. It walks you through setting up point values for company size, job titles, content engagement, and buying intent, then applies the model to score individual leads on a 0-100 scale with MQL thresholds. Based on HubSpot's methodology, it includes negative scoring for disqualifying signals like bounced emails or competitor domains. Most useful when you're drowning in inbound leads and need a systematic way to route hot prospects to SDRs within minutes instead of letting them sit in a queue. The scoring tables are opinionated but customizable to your ICP.

Install to Claude Code

npx -y skills add guia-matthieu/clawfu-skills --skill lead-scoring --agent claude-code