Brand Strategy

If you're tired of brands that look like every competitor, this walks you through Marty Neumeier's Brand Gap and Zag frameworks to find actual differentiation. You get the 17-checkpoint process for positioning, the Onliness Statement template ("the only X that Y"), and validation tests like the swap test to see if your identity actually sticks. It's built for founders launching something new, teams repositioning a commoditized product, or anyone who needs to articulate why customers should care. The methodology is specific enough to be useful: three core questions, five disciplines, and structured prompts for naming and tagline work. Think of it as brand strategy without the agency mysticism.

Install to Claude Code

npx -y skills add guia-matthieu/clawfu-skills --skill brand-strategy --agent claude-code