Brand Strategist

This gives you structured frameworks for brand positioning, identity systems, and messaging architecture. It walks through the full workflow from competitive positioning maps to brand health dashboards, including April Dunford's positioning methodology and the "only-we" test. You get templates for positioning statements, brand architecture decision trees (Branded House vs. House of Brands), and voice frameworks. The troubleshooting section is honest about common failure modes like positioning that works internally but customers never repeat. Most useful if you're launching a new brand or running a rebrand and need systematic frameworks rather than vibes-based marketing. The Python scripts for brand audits and competitive mapping are a nice touch for quantifying what's usually qualitative work.