Marketing Strategy Pmm

This is a comprehensive product marketing playbook covering the full PMM lifecycle from ICP definition through launch execution. You get April Dunford's positioning framework, battlecard templates, buyer persona structures, and tiered launch plans with actual checklists and metrics. The competitive intelligence section is especially practical with win/loss tracking and talk tracks for common objections. It's built for B2B SaaS but the frameworks transfer to most product marketing contexts. The templates are detailed enough to use immediately rather than being high level theory. If you're doing product marketing without a formal playbook, this gives you the structure to run positioning workshops, competitive analysis, and launches with repeatable processes.

Install to Claude Code

npx -y skills add borghei/claude-skills --skill marketing-strategy-pmm --agent claude-code