Product Marketing

Takes you through April Dunford's positioning framework step by step, then helps you build messaging hierarchies, competitive battlecards, and go-to-market plans. The skill is extremely structured, almost paint-by-numbers, which is either exactly what you need when staring at a blank positioning doc or a bit rigid if you already have a process. It shines on competitive intelligence with detailed battlecard templates and win/loss tracking. The messaging matrix breaks down how to talk to end users versus executives versus procurement, which is genuinely useful. Best for early stage products figuring out their category or established products doing a repositioning. The frameworks are solid but expect to spend real time filling them out.

Install to Claude Code

npx -y skills add openclaudia/openclaudia-skills --skill product-marketing --agent claude-code