This walks you through building B2B demand gen programs with the full funnel mapped out: TOFU awareness, MOFU nurture, BOFU conversion. You get channel allocation tables, a lead scoring model that combines demographic fit with behavioral intent, and campaign templates that force you to define metrics before you spend a dollar. The benchmarks are realistic (2-3% website to lead, 20-30% MQL to SQL) and the attribution guidance is opinionated in a good way, pushing W-shaped for B2B with clear stage gates. Best part is the reminder that dark social drives more B2B decisions than anything you can track, so make stuff people want to share in Slack DMs.
npx skills add https://github.com/openclaudia/openclaudia-skills --skill demand-gen